Net Worth, CEO – County of Milan
Marcelo Burlon County of Milan
Marcelo Burlon, 41, is the creative director and the mastermind behind the clothing brand taking the streets by storm- County of Milan.’ The streetwear brand was launched in 2012. Burlon stated at that time, “The brand is a reflection of me and what I like and my tastes.”
Marcelo Burlon, Background
Marcelo Burlon was born in 1977 in Patagonia, Argentina – a city of lakes and mountains. He had to relocate to Porto Potenza, Italy, along with his parents. At this time he was just 13 years old and his life was full of struggles. He used to work in the shoe factories of Milan along with his family on the weekends, besides daily cleaning up hotel rooms in Milan with his mother. In 1993, at the age of 16, he got a full-time job as a gate-keeper at Magazzini Generali, one of Milan’s hottest nightclubs. He then progressed into a PR role, and also starting writing for a fashion magazine. Later, he became a world renowned DJ. As a DJ he came into contact with two well-known designers, Raf Simons and Riccardo Tisci – who wanted him to organize their parties. He became friends with the influential designers and it soon inspired Marcelo into launching a line of T-shirts. In a nutshell, his story is a true story of Rags to Super Riches.
Marcelo Burlon launched his label ‘County of Milan’ on t-shirts to be used as a sort of uniform for the parties organized by him as a DJ. The T-shirts had a deeper appeal among the buyers- wearing his T-shirts led to recognition of being part of some cool gang. The label was inspired by his personal mix of symbols like motif of Patagonia, club culture of the 90’s, a bird’s wingspan and a large snake moving around the neckline. He collaborated with the graphic designer Giorgio di Salvo for his fashion line. During the first year, 10,000 t-shirts were sold through 90 stores in Italy with an average price of €160 per t-shirt. It was an amazing response to a new brand which had spent a big zero on advertisments. His label has expanded aggresively within a short span of six years, covering the complete clothing line including kids’ wear, menswear, swimwear, and womenwear being sold by over 450 stockists and 380 reputed stores located in major destinations around the world, including high value retailers like Opening Ceremony, Harvey Nichols, Lane Crawford and Selfridges. The brand later added new products in its fold –bags, caps, mobile phone cases and sneakers after collaborating with Eastpak.
Marcelo Burlon heads an experienced team of nearly 25 people, including two full time designers and three professionals dedicated to collaborations. He also organized performances by top bands like Abra and Mykki Blanco for promoting his company. County of Milan products are regularly worn by star personalities like LeBron James and Lewis Hamilton from the sports field and A$AP Rocky, Drake and Pusha T from the music world. The renowned NBA player Russell Westbrook also promotes various products of County of Milan through different social media platforms.
Collaborations & Giving Back
Well-known collaborators of Marcelo Burlon County of Milan include Alpha Industries, Disney, G-Shock, Kappa, Lamborghini, Lebron James, Reebok, Tyga, and Russell Westbrook, among others. Burlon stays true to his roots and is also looking to give back to the society. In 2015, Burlon founded New Guard Group with Davide de Gilio and Claudio Antonioli. The goal was give a break to the new entrants in streetwear. He wanted to provide a platform to help young, unknown designers turn their dreams into reality. The group has collaborations with big brands like Heron Preston, Hood by Air, Off-White, Palm Angels, Pigalle, Pyrex, and Unravel. Burlon stated at the launch ceremony, “We all know each other and there is support for each other. It is like a new movement.”He further added, “Everyone has their own team. And there is no mix. I see what they do and they come to see what I do. There is only so much respect.”
The brand has also branched into PR and event management and has tier-one clients like Adidas, Coca Cola, Jil Sander, Nike, Prada, and Versace, etc. on its rolls. Burlon’s company organizes and oversees art exhibitions, openings, dinners, event plannings, sound designing, parties and shows hosted by famous brands like Alexander McQueen, Calvin Klein, Chanel, Diesel, Donatella, Gucci, Marc Jacobs, Margiela, Raf Simons, and Versace among others.
Net Worth + Revenue
Marcel Burlon has an estimated net worth of over $10 million dollars. With support from erstwhile Milanese retailer Claudio Antonioli, who oversees commercial marketing, and Davide de Giglio, who looks after production, the turnover of County of Milan exceeded €35 million during the year 2016.
Marcelo Burlon County of Milan brand was honoured by the renowned fashion publication house ‘The Business of Fashion’on being a part of ‘BoF 500’ – top 500 people in the $2.4 trillion fashion industry.
Marcelo Burlon is a Buddhist by religion, and has a liberal attitude towards life. Although he is now based in Milan, he travels the world donning multiple hats as an Artistic Director for Fashion Shows, Creative Director, Disc Jockey, Music Lover, Nightlife Lover, Party Organizer, and Photographer. In addition to all this, Burlon occasionally writes for well-known international fashion magazines like Dust, GQ, Hero and Hunter. He is the undisputed fashion king of Milan.
Social Media Presence
Instagram – 200.7k Followers, 880 Following@countyofmilan
Facebook – 115,060 people followers – MarceloBurlonCountyOfMilan
Twitter – 200.7k Followers, @countyofmilan
Marcelo Burlon Statistics of Social Sites:
Instagram – 503.5k Followers and 7,493 Following@marceloburlon
Facebook– Followed by 57,829 people. marcelo.burlon
Twitter– 16.2K Followers and 1,236 Following@MarceloBurlon
Burlon has created a lifestyle larger than life yet rooted in the street. He is not only famous for his designs but also his quotes. His famus quotes sum him up the best : “Love is Love, No Matter the Gender”, ‘We don’t go down the street to copy or to take inspiration – we are the street’, ”I don’t design clothes, I build a lifestyle,”