“In order to be irreplaceable one must always be different.” —Coco Chanel
Nothing illustrates the vision of the iconic fashion designer more than a glimpse into the ever-evolving millennial world of fashion blogs. What was clearly evident even before the birth of social media, has been elevated to new planes of glamour, fame, and success by today’s highest earning fashion bloggers. Whether it is through their influence on platforms like Instagram, Facebook, etc., or through their own brands, these fashion icons have carved a path to becoming the most popular influencers of the new world order.
1. Bella Hadid
With over 22.9 million followers on Instagram and earning US $37,000 per sponsored post, the supermodel is in a league of her own. With Dutch and Palestinian heritage, Bella followed in the footsteps of her model mother Yolanda and elder sister supermodel Gigi, to take the fashion world by storm. With endorsement deals from fashion brands like Versace, Dior, and many others, Bella Hadid has amassed a fortune of more than US $12 million to date. It doesn’t hurt either to be constantly featured on the covers of ‘Vogue’ and ‘Harper’s Bazaar’.
2. Kylie Jenner
Not only one of the highest paid models, but the fashion icon has a net worth of estimated US $900 million. Kylie earns more than US $1 million, each sponsored post, making her one of the highest paid fashion bloggers on Instagram, with over 127 million followers. Although much of her fortune also comes from her modeling gigs and her own brand of cosmetics, Kylie Cosmetics, being the brand ambassador for Adidas isn’t a bad deal either.
3. Emily Ratajkowski
Consistently named one of the top-earning fashion bloggers and social media influencers, Emily Ratajkowski, rose to viral popularity after being seen in Robin Thicke, T.I., and Pharrell Williams’s 2013 music video, “Blurred Lines”. This eventually led to her 21.9 million followers on Instagram. Earning an estimated US $36,000 for each post, there is no denying her impact on the fashion world. Consequently by landing endorsement deals and launching her own designer brand Inamorata Woman she has amassed a fortune of US $ 7.5 million to date.
4. Chiara Ferragni
Perhaps one of the first original influencers who rose to prominence just through their presence on social media, Chiara Ferragni is on her way to becoming an icon. Her website, The Blonde Salad is massively popular and acts both as a style advisory and e-store. The Italian fashion entrepreneur enjoys a massive following of 16.1 million on Instagram and even launched a designer shoe line Chiara Ferragni Collection. With earnings of more than US $27,000 per post and with an approximate net worth of US $8.5 million, Chiara ranks among the top-earning fashion bloggers in the past decade.
5. Gianluca Vacchi
It would be remiss to not mention the 51 years old, Italian fashion icon and multi-millionaire entertainer who is known for his extravagant lifestyle and joie de vivre. They have gained him a following of 11.8 million on Instagram alone. Creator of GVLIFESTYLE, Gianluca Vacchi is known to earn an estimated US $22,800 per post on his Instagram page. One of the top-earning male fashion bloggers, Vacchi’s fashion blogs are only meant for those who can afford a similar lifestyle.
6. Camila Coelho
The Brazilian fashion blogger with her eponymous website camilacohelo.com and Instagram account is one most popular social media influencers. She owns two YouTube channels posting videos in English and Portuguese boasting a combined 4.6 million followers. Writing regular blogs on her website on the latest fashion trends and style of the season, Camila Coelho has simultaneously amassed a fan following of more than 7.7 million on Instagram. Known to earn at least US $14,700 per post, she is one of the highest earning fashion bloggers of 2018 – 2019.
7. Kristina Bazan
One of the most popular fashion bloggers of recent times, Kristina Bazan, creator of the blog Kayture is a history maker. The blog has already won ‘Bеѕt Photography Blog’ and ‘Best Blogger Business’ awards. The face of L’Oréal Paris in 2015, she is highly sought after by brands like Valentino, Dior, and Louis Vuitton. An upcoming musician, the Belarus born beauty is also the brains behind Kayture’s digital campaigns. With over 2.2 million followers on Instagram and an estimated net worth of US $2.5 million, there’s no stopping the Swiss-raised beauty.
8. Mariano Di Vaio
Fashion and Italy go hand in hand and Italian fashion blogger Mariano Di Vaio is a living testament to that. Creator of the fashion blog mdvstyle.com, Mariano is massively popular for not only his latest fashion blogs but his own line of hair care products. While his website is clearly among the top-rated fashion blogs in the world, it’s his massive fan following of 6.1 million followers on Instagram, which gives an idea of his impact on the fashion industry. Perhaps that explains his earnings of more than US $12,000 for Instagram posts.
9. Aimee Song
The creative mind behind the hugely popular Song Of Style, Aimee Song is a Los Angeles based fashion blogger. Giving her a celebrity status since its inception, the blog has been instrumental behind her massive 5.1 million following on Instagram. With an estimated income of US $7000 per post, Aimee ranks amongst the top-earning fashion bloggers. Added to that, she is also the author of the New York Times bestselling book ‘Capture Your Style: Transform Your Instagram Photos, Showcase Your Life, and Build the Ultimate Platform’.
10. Rosie Huntington-Whiteley
The British model, actress, and entrepreneur might not have started off as a fashion blogger, but probably had the smoothest transition in recent years. Besides being a former Victoria’s Secret Angel, she is highly sought after by brands like Dolce & Gabanna, Ralph Lauren, and Versace, to name a few. Not only has she acted in hits like ‘Transformers: Dark of the Moon’ and ‘Mad Max: Fury Road’, she has also launched her beauty and fashion website Rose.Inc. With 9.1 million followers on Instagram, it’s no wonder she earns more than US $15,000 per post.
11. Rachel Parcell
Founder of the blog Pink Peonies, Rachel Parcell is perhaps one of the most financially successful fashion bloggers in the last five years. Although she started her blog as a way to document her newlywed life, it quickly blew up with people asking her for fashion advice. This led to the rebirth of her blog as a fashion guide and since then she has gained more than 987k followers on Instagram. Her blog is estimated to generate near a million dollars, not to include her massively successful eponymous clothing line.
12. Leonie Hanne
There is no denying the influence of Leonie Hanne, the German fashion blogger. It is the result of her hugely popular blog and e-shop site Ohh Couture. With a portfolio boasting projects with international brands like Cartier, Chloe, and Tommy Hilfiger and blogs highlighting fashion and travel, it should come as no surprise that Leonie is followed by more than 1.9 million people on Instagram. One of the top paid fashion bloggers of 2018, Hanne is estimated to earn US $5000 from each Instagram post alone.
13. Julia Engel
Gal Meets Glam, the brainchild of American fashion blogger Julia Engel has created a niche for itself, largely due to the personality of the blogger. Her ultra-feminine fashion sense, classic style, and looks have gained her more than 1.2 million followers on Instagram. Added to that, she neglected trends and went on to blog about the classic feminine style that was affordable. This is clearly reflected in her hugely successful clothing line Gal Meets Glam Collection.
14. Alexa Chung
A fashion blogger, model, and a contributing editor to Vogue, these are only some of the accolades for Alexa Chung. She is consistently ranked amongst the most popular fashion idols of recent times. It is estimated that she earns more than US $4500 from her Instagram posts, where she boasts 3.2 million followers. If that wasn’t enough, being described by Vogue’s Anna Wintour as a ‘phenomenon’ shows how she is shaping the fashion world.
16. Wendy Nguyen
A truly inspirational story, Wendy Nguyen is the creator of Wendy’s Lookbook. Struggling through childhood sexual abuse to getting raised in a foster home, a passion for a better life and helping others has always motivated this fashion blogger. Her video “25 Ways To Wear A Scarf” launched her career and has since gained over 43 million views. She has even started the Wendy’s Lookbook Foundation to help incarcerated young adults. Her style sense and fashion related posts have gained her more than 1.1 million followers on Instagram, making her one of highest-earning fashion bloggers.
16. Samantha Maria
With an education in fashion, Samantha Maria or as she is popularly known as Sammi, is everything from a mother to a successful entrepreneur. While her blogs and popular YouTube channel are characterized by lifestyle tips and fashion advice, her clothing line Novem & Knight provides an elegantly stylish and affordable fashion alternative. With an Instagram fan base of more than 500k followers, she is the one to watch out for in the next few years.
17. Julie Sarinana
Living by the motto “‘Dream, Believe, Achieve’, Julie Sarinana started her fashion blog Sincerely Jules, with the idea of expressing her ideas on fashion & lifestyle. However, her undeniable talent and hard work have transformed the blog into one of the top online fashion destinations in the past few years. With a staggering 5.1 million Instagram followers and an online store registering huge sales, this fashion blogger is living the dream.
18. Leandra Medine
Founder of the humorous, extremely fashionable, and immensely creative fashion blog Man Repeller, Leandra Medine is as open about the amalgamation of style, fashion, and humor as her blogs. Refusing to classify the fashion blog under any particular definition, Leandra has created an amorphous blog that transcends conventionality. Perhaps that accounts for her massive popularity as one of the biggest fashion bloggers with over 793k Instagram followers. It doesn’t hurt that her style recommendations are almost universally liked.
19. Bryan Yambao
The Filipino fashion blogger is one of the first influencers to achieve celebrity status. A constant presence in most major fashion shows, his impact on the fashion industry has been unprecedented. It’s not every day that a fashion blogger inspires a Fendi campaign or has Marc Jacobs name a bag after them. Being a judge on 2012 “America’s Next Top Model” only catapulted his fame to another level. With over 687k followers on Instagram, this fashion icon remains a force to be reckoned with, both in earnings and popularity.
20. Gabrielle Gregg
The US fashion blogger is one of the most popular body positive fashion bloggers on social platforms. Whether it’s her 675k followers on Instagram or her co-founded plus size brand premme.us, everything about this fashion blogger screams positivity. Her fashion blog Gabi Fresh has been an inspiration to many struggling with the idea of conforming to stereotypical body images. Considered to be one of the top-earning fashion bloggers in recent years, her popularity is only on the rise.
While we have compiled a list of some of the most successful fashion bloggers in the world, it is by no means complete. And that is mostly because millennial creativity and social media platforms have been the genesis of a fashion renaissance. Bloggers like Negin Mirsalehi, Nicollete Mason, Antoinette Koulas, Shea Marie, Gala Gonzalez of Amlul, Rumi Neely and many others are redefining what ‘Fashion’ stands for.